Advertising starting points on online game based communities

This post aims to answer one of our follower's query regarding the last topic:
As the online game communities’ amplitude has been explained within the last post, it is in fact important to come back and specify how and what to use as a starting point in advertising within online games. Companies in charge of online game advertising exist and allow you to obtain an efficient real-time campaign with personal services and generating a fast ROI (Return On Investment). Three basic steps will so consist to:

First, identify the target:
- Ages
- Gender
- Localisation
- Consumer behaviour patent

Second, spot the channel to use:
- MMORPG portals(Massive Multiplayer Online Roll Playing Game)
- Casual game sites
- Browser-based/Web-based games
- Mainstream Games
- Gamer communities


Third, select the type of advertisement:
- In-Game advertisement
- Banner placement (on top gaming websites or game menu)


Recent technologies enable efficient campaigns with intuitive variations: automatic country detection and thus adaptation of the language in relation to the country where the user is originated from, with statistics evaluation: record of registration and passage.